MODERNICA FACTORY TOUR
Jay Novak, co-owner of Modernica, Inc., will open up the doors to the furniture-making factory and share an insider view on the business, product curation, and fabrication methods that have been in operation in Los Angeles for 25 years.
Have the chance to ask your own questions and find out...
How does Modernica choose to follow or revive design trends?
What does the design-to-manufacturing process entail?
How do artists or brands become involved with Modernica for collaborations?
How do designers or firms select furniture for projects at small or mass quantities?
Date: Friday, October 20
Time: 1:00pm - 2:00pm
Location: 2901 Saco St. / A dead-end street, with Modernica at the end
Gather: Meet at the Spanish Revival building, directly in front of the factory as you pull up on Saco St.
Parking: Available on-site, find a spot between the 6 buildings that make up this large complex
Cost: Free for ASID members AND non-members